They help prospects understand and remember the key points of the presentation and your product. The stickiness of stories makes them a useful tool for developing a sales presentation outline. Although most students use stats rather than stories, 63% remember the stories, while only 5% remember an individual data point. He divides them into groups and asks them to deliver a one-minute persuasive pitch based on data he’s just shown them.Īfter the pitches are delivered, he asks the class to jot down everything they remember about them. Stories move, teach and, in a sales context, persuade audiences.Ĭhip Heath, a Stanford professor and the co-author of Made to Stick, demonstrates the importance of storytelling by doing an exercise with his students. Human beings have a deep relationship with storytelling. Statistics, facts and figures can help when you’re trying to persuade a prospect to become a customer, but they’re more impactful if you can frame them with a memorable story.įor example, tell a story about a customer who faced the same challenges as your prospect and supplement it with powerful data, they are more likely to listen and want to know more. Use stories in your presentations to help people remember and relate to your brand. Next steps: For more information, see the Course summary, and experiment on your own.How (and why) to use storytelling in your sales presentation But once it’s in place, you’ll save yourself lots of effort down the road. If I needed to edit the template itself, I would right-click the file, and click Open.Ĭreating a template takes some time up front. If I had downloaded the template from a shared site, I would save it in a preferred folder and then double-click it to open a new presentation. The template opens a fresh presentation, and this is where I’d update the slides for the current year. There’s the template I’ll click it and click Create. To use the template, I open PowerPoint, and on the New screen, click Personal. To make it very clear that this is a template, I’ll add “template” to the file name and click Save. Note that after I select the template file type, PowerPoint automatically creates a new location for the template: Custom Office Templates, within Documents, My Documents. I’ll click File, Save As, and choose PowerPoint Template (.potx) as the file type. We’re ready to save the file as a template. To make those steps clear, you could include guidelines in a text box, which the author would delete.īecause this slide is used a lot in the presentation, I’ll copy it several times, and the author can copy it again as needed. Then the finished picture retains the frame. To benefit from this formatting, the presentation’s author would right-click the picture and choose Change Picture. Then I’ll use Picture Effects to add a perspective shadow. Working with Picture Border, I’ll change the frame color and increase its width. ![]() Using Picture Tools, I’ll add a Picture Style, a black frame. Now, to help with picture formatting, I’ll click Pictures and insert a piece of placeholder art. This is optional, but these can also serve as authoring guidelines. I’ll format them with bold text and add text placeholders. Here we can add subheadings, such as: “Grape region,” and others. Now we’ll click New Slide and use our new layout, Wine Profile. With three section headers in, we’re adding both content and structure to the presentation. Other slides we can add are the section headers- let’s click New Slide, Section Header, add the title and subtitle, and a placeholder for the year. With this formatting applied, all an author has to do is fill in the text. Then with the SmartArt selected, I’ll click Design in SmartArt Tools, use Change Colors to tone down the colors, and add a SmartArt style. I’ll zoom in a little, and click this picture icon to insert an image I’ve prepared. Let’s select it, click Convert to SmartArt Graphic, and choose SmartArt for a list. However, the bullet points do, so I’ve typed in placeholders. I’ll use placeholder text for that and type “Year,” in brackets.įor slide 2, the mission statement slide, this title never changes. ![]() I’ve got my design elements in place in the Coho Premium Selections presentation, and now I’m creating slides that will be part of the template.
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